One of our most popular MixMaster sessions is The Demo Dip.

Have you ever wondered what happens to all that music you’ve submitted to festival bookers, venues managers or radio stations once you’ve hit send or mailed your CD?

Well, at the Demo Dip, you get a chance to peel back the curtain and experience how the folks on the receiving end of your submissions sift through the tons of music submissions they receive.

For Demo Dip, musicians and bands put their CDs in a box at the start of the session, and one-by-one, a disc is pulled out at random and the whole room (including a panel of industry experts) will listen to about a minute of the track. Our panel will then offer feedback based on what they heard.

You may learn about some other successful artists that our panelists are reminded of, or perhaps a venue or audience that they feel could respond well to your sound. You may find out whether a radio DJ would play the track on their show, or if a promoter or talent buyer will be interested in hearing more or seeing a live show.

The Demo Dip is a fun and constructive process, focused on helping artists understand how their sound is perceived, and to share feedback on production, booking and future avenues to explore.

Read about MXM2020 here